期刊名称：Arabian Journal of Business and Management Review
电子版ISSN：2223-5833
出版年度：2013
卷号：2
期号：8
出版社：Sohar University, Oman and American University of Kuwait
摘要：This study reveals the importance of customer loyalty and also mentions the factors and elements which lead to customer loyalty. Study gives the conclusion of this problem through viable system model (VSM) whichgives us idea how to achieve customer loyalty.Practical Implication.This study is helpful for organizations and marketing managers to achieve the customer loyalty and over all organization goals.PurposePurpose of the this study to reveal the importance of customer loyalty and give the solution through VSM
关键词：customer loyalty; viable system model; VSM; cybernetics
