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  • 标题:Social Media Analytics: The Kosmix Story
  • 本地全文:下载
  • 作者:X. Chai ; O. Deshpande ; N. Garera
  • 期刊名称:Bulletin of the Technical Committee on Data Engineering
  • 出版年度:2013
  • 卷号:36
  • 期号:3
  • 出版社:IEEE Computer Society
  • 摘要:Kosmix was a Silicon Valley startup founded in 2005 by Anand Rajaraman and Venky Harinarayan. Initiallytargeting Deep Web search, in early 2010 Kosmix shifted its main focus to social media, and built a largeinfrastructure to perform social media analytics, for a variety of real-world applications.In 2011 Kosmix was acquired by Walmart and converted into @WalmartLabs, the advanced researchand development arm of Walmart. The goals of the acquisition were to provide a core of technical people inthe Valley and attract more, to help improve traditional e-commerce for Walmart, and to explore the futureof e-commerce. This future looks increasingly social, mobile, and local. Accordingly, @WalmartLabscontinues to develop the social media analytics infrastructure pioneered by Kosmix, and uses it to explore arange of social e-commerce applications
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