摘要：Fashion in Western civilization is one of the most influential phenomena. In many parts of the world fashion tourists are growing in number. It is worldwide known that the “Big Five” “Fashion Capitals” are Paris, London, Milan, New York and Tokyo, but throughout the 20th Century, and in particular from the 1980s onwards, smaller cities, or ‘’Style Centers’’ such as Vienna, Amsterdam, Delhi or Shanghai, have sought to develop their own influence through fashion culture. Could Belgrade be that city? The focus of the paper was to investigate the link between fashion and tourism in Belgrade (Serbia) and its tourism potentials. This paper has revealed a number of challenges in the fashion industry that may be a stumbling block to the development of fashion as a tourist attraction. The conclusion emphasized the fact that Belgrade is not a destination for fashion tourism and will not be in the near future, but there is room for the fashion industry to make a vital contribution to tourism. The research however will also attempt to provide preliminary recommendations for the development of fashion tourist attraction.
