摘要：The progression of technology has influenced language greatly. The technology of SMS in mobile phones is beginning to bring about some changes in the English language as far as the informal language is concerned. Thus, this research is a study of the creative strategies of abbreviations that are found in the SMS column that is printed in The Star newspaper. This study looks into randomly selected SMS texts that are published in the newspaper and the research intends to look into creative abbreviation strategies in the SMS texts. The findings show that although The Star publishes its print in Standard English, in order to be at par with the latest technology, the newspaper has allowed the use of abbreviations in the SMS column for its readers to share their views.
