摘要：This paper discusses the formation of tourist friendly destination concept in Kuala Lumpur. A total of 22 respondents has been interviewed, and the selection of respondents was based on four groups, decision-makers who involved in the planning and tourism development in Kuala Lumpur: the government sector, private sector, non-profit sector (associations) and professional consultants. From this process, the respondents have an opinion about the role of the respondents in their organizations concerning the formation the concept of tourist friendly destination in Kuala Lumpur, their understanding the concept of tourist friendly destination as well as the identification of the underlying component conceptualization tourist friendly destination.
