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文章基本信息

  • 标题:Moving from Marketization to Marketing of Higher Education: The Co-Creation of Value in Higher Education
  • 本地全文:下载
  • 作者:Kimberly Judson ; Steven Taylor
  • 期刊名称:Higher Education Studies
  • 印刷版ISSN:1925-4741
  • 电子版ISSN:1925-475X
  • 出版年度:2014
  • 卷号:4
  • 期号:1
  • 页码:51
  • DOI:10.5539/hes.v4n1p51
  • 出版社:Canadian Center of Science and Education
  • 摘要:

    “The most important issue confronting educators and educational theorists is the choice of ends for the educational process. Without clear and rational educational goals, it becomes impossible to decide which educational programs achieve objectives of general import and which teach incidental facts and attitudes of dubious worth.” (Kohlberg & Mayer, 1972, p. 449)

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