期刊名称:International Journal of Business and Management
印刷版ISSN:1833-3850
电子版ISSN:1833-8119
出版年度:2014
卷号:9
期号:2
页码:212
DOI:10.5539/ijbm.v9n2p212
出版社:Canadian Center of Science and Education
摘要:Touristic investments play an important role in marketing the tourism in Karaman province. The main reason whythis study is conducted in this region with a high tourism potential is that Karaman province does not have atourism investment guide prepared so far. Our projections will serve for this purpose. In this study, touristicfunction ratio, hotel management function ratio, product-market analysis, perception map throughmulti-dimensional scaling method and TOPSIS method have been used.