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  • 标题:Cross-Cultural Management and Organizational Performance: A Content Analysis Perspective
  • 本地全文:下载
  • 作者:Mast Sultana ; Md. Mamunur Rashid ; Muhammad Mohiuddin
  • 期刊名称:International Journal of Business and Management
  • 印刷版ISSN:1833-3850
  • 电子版ISSN:1833-8119
  • 出版年度:2013
  • 卷号:8
  • 期号:8
  • 页码:133
  • DOI:10.5539/ijbm.v8n8p133
  • 出版社:Canadian Center of Science and Education
  • 摘要:Globalization, offshore outsourcing, global value chain and global division of labor have led today’s Business
    firms to internationalize their activities, therefore, cultural diversity become an important issue in managing the
    contemporary worldwide workplaces. In fact, it has become a necessity for managers to take this challenge by
    fully utilizing the potential capabilities of multi-cultural workforce in order to achieve organizational
    effectiveness. To address this situation, we attempted to understand the impact of cross-cultural diversity
    management on organizational effectiveness and competitive advantage in an organization. A content analysis
    method has been used in this article to explain the impact of cultural diversity management in order to accelerate
    firms’ competitiveness. The outcome of our research indicates a significant and positive correlation of an
    effective cultural diversity management practices on competitive advantages and organizational effectiveness.
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