文章基本信息
- 标题:Users’ perception of the library services as the basis of the library marketing strategy
- 本地全文:下载
- 作者:Vrana, Radovan ; Kovačević, Jasna
- 期刊名称:Vjesnik bibliotekara Hrvatske
- 印刷版ISSN:0507-1925
- 电子版ISSN:1334-6938
- 出版年度:2013
- 卷号:55
- 期号:3
- 页码:23-46
- 语种:Croatian
- 出版社:Hrvatsko knjižničarsko društvo
- 关键词:public library; library users research; marketing; marketing strategy