文章基本信息
- 标题：Users’ perception of the library services as the basis of the library marketing strategy
- 本地全文：下载
- 作者：Vrana, Radovan ; Kovačević, Jasna
- 期刊名称：Vjesnik bibliotekara Hrvatske
- 印刷版ISSN：0507-1925
- 电子版ISSN：1334-6938
- 出版年度：2013
- 卷号：55
- 期号：3
- 页码：23-46
- 语种：Croatian
- 出版社：Hrvatsko knjižničarsko društvo
- 关键词：public library; library users research; marketing; marketing strategy
