摘要：Electronic customer relationship management (e-CRM) is a strategic initiative of sport marketing and allows building long-term relationships. This paper discusses the results of content analysis of the websites of the most popular soccer teams in Premier League and Super League (English and Turkish, respectively), carried out to identify the features of electronic customer relationship management on websites. A content analysis of websites was performed, utilizing categories representing a range of e-CRM. Differences between Turkey and England and among soccer clubs based on e-CRM features are identified. The results show that many of soccer teams employ the features of e-CRM strategy. The results of the study indicate that there are slightly differences among teams of Turkish Super League and English Premier League
