期刊名称：Universitatea de Stinte Agricole si Medicina Veterinaria a Banatului Timisoara. Lucrari Stiintifice. Seria I. Management Agricol
印刷版ISSN：1453-1410
出版年度：2012
卷号：XIV
期号：1
出版社：Universitatea de Stiinte Agricole si Medicina Veterinara a Banatului Timisoara
摘要：Through a service quality, it is assigned “its ability to satisfy the needs of consumers or beneficiaries". Providing quality services leads to attraction of new clients, the growth of activity volume with current customers and also to the loss of as few customers. The quality achieving in the services field is a very difficult objective that requires skills, wisdom, determination and energy. We consider that in the services field, the quality defined from the customer perspective, the way he appreciates it and assesses it on their subjective elements has a crucial role. In this sense, the consumer perception ranks first, the provided service quality being assessed by subjective criteria, which he defines himself. Opposed to the material goods, the evaluation of a service quality can be performed only after the purchase and consumption by the applicant.
