期刊名称：Universitatea de Stinte Agricole si Medicina Veterinaria a Banatului Timisoara. Lucrari Stiintifice. Seria I. Management Agricol
印刷版ISSN：1453-1410
出版年度：2012
卷号：XIV
期号：2
页码：123-133
出版社：Universitatea de Stiinte Agricole si Medicina Veterinara a Banatului Timisoara
摘要：The present study surveys e-agriculture research and experience in the fields of business and the market, through library study, in the first decade of 2000. The omission of middlemen, the expansion of the market, and the ease of buying and selling products, are some of the many effects of electronic marketing in the agricultural sector. The whole process of farming, from cultivation to harvest, could be profitable, on the condition of success in selling the product and supplying it to the market. There have been a great many achievements in different sectors of agriculture in Iran over the past few years, yet Iran's agricultural market lacks a unified system. In this regard, electronic trading could pave the way to providing a situation which would allow farmers to enter the market as sellers. Conclusions obtained by this study show that the India Agriculture Marketing Information Network (AGMARK-NET), is a pattern which could be applied to the public sector of Iranian agriculture, to create a marketing information system. In addition marketing in rural ICT offices network (brokerage model) is a proper model for the private sector of agriculture in Iran, to address the interests of small-scale farmers
关键词：Electronic Agriculture; trade & marketing; AGMARK-NET; ;brokerage model
