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  • 标题:Marketing management in farm agritourism
  • 本地全文:下载
  • 作者:A. DUMITRESCU ; I. PETROMAN ; M. STEFANOVIC
  • 期刊名称:Universitatea de Stinte Agricole si Medicina Veterinaria a Banatului Timisoara. Lucrari Stiintifice. Seria I. Management Agricol
  • 印刷版ISSN:1453-1410
  • 出版年度:2012
  • 卷号:XIV
  • 期号:2
  • 页码:423-429
  • 出版社:Universitatea de Stiinte Agricole si Medicina Veterinara a Banatului Timisoara
  • 摘要:Tourism potential cannot be valorised if the people involved in tourism – tour-operators and tourists – cannot rely on a few elements that are strictly necessary to practice tourism a travel agency, that recommends the best places for the practice of one's favourite type of tourism; some means of transportation that take the tourists to the desired place; a place where one can find proper accommodation; a place where one can have food properly; one or several places where one can have fun. The appearance of new channels of distribution and the changes of power structu re have lead to a change of the priorities in the field of distribution and of managerial decisions, now that distribution has become, for many tour-operators, a critical aspect of strategic management
  • 关键词:management; marketing; agritourism farm
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