期刊名称：Universitatea de Stinte Agricole si Medicina Veterinaria a Banatului Timisoara. Lucrari Stiintifice. Seria I. Management Agricol
印刷版ISSN：1453-1410
出版年度：2012
卷号：XIV
期号：2
页码：561-567
出版社：Universitatea de Stiinte Agricole si Medicina Veterinara a Banatului Timisoara
摘要：Sponsorship is a marketing technique, so a communication technique. It allows direct linking to a brand or a company attractive to a public event. Sponsorship in sport constitutes agreement whereby one party (the sponsor) provides money and / or measurable benefit in money, while the other (sponsored) provides opportunities for communication and / or other compensation in return, requested by the sponsor and resulting directly or indirectly from sports. Scopes in sports sponsorship ever is diversification so less spectaculars sports considered more or less a spectacle for general public opened, with beautiful views, the sponsorship
