期刊名称：Universitatea de Stinte Agricole si Medicina Veterinaria a Banatului Timisoara. Lucrari Stiintifice. Seria I. Management Agricol
印刷版ISSN：1453-1410
出版年度：2012
卷号：XIV
期号：2
页码：597-605
出版社：Universitatea de Stiinte Agricole si Medicina Veterinara a Banatului Timisoara
摘要：The consumer has an important role within the market mechanism, being the reference element for all the actions undertaken by both producers and traders. As a consequence, the organization of commercial activity should be done on an adequate relationship-based system with the customer public. The model proposed in this paper has consisted in collecting data and relevant information related to customer satisfaction. By spotlight content of trade relationships with the consumers, it should be emphasized that the whole system can be decomposed into three domains organization of a proper framework for dialoging with the consumer; creation of an ambience, favorable to the implementation of the sale/purchase act and ensuring the appropriate ratios between trade staff and consumer. In order to increase the customer satisfaction and loyalty of those important and to remain competitive on the market, the enterprises should adopt a relatively new approach - the orientation to the costumer, compared to the traditional one - the search for clients
