期刊名称:Universitatea de Stinte Agricole si Medicina Veterinaria a Banatului Timisoara. Lucrari Stiintifice. Seria I. Management Agricol
印刷版ISSN:1453-1410
出版年度:2012
卷号:XIV
期号:4
页码:183-189
出版社:Universitatea de Stiinte Agricole si Medicina Veterinara a Banatului Timisoara
摘要:Consumer behavior is a component of the economic environment and the human in general, and therefore it can be defined as all acts of decision made at individual or group level, directly related to obtain or use of goods and services to meet current and future needs including decision-making processes that precede and determine these acts. By studying the behavior of travel consumers we learn how customers choose and what factors influence their choice