摘要：A toy is a material basis for children's play. It shapes children's experience, stimulates imagination, and directs their behavior, conveying the values of a certain historical period. In highly developed societies, younger and younger children are left to solitary play with things and gadgets that favor copying models of the global consumer society, glorifying various stereotypes and the use of force. The question is which toys are the most common ones in children's play in our environment? This paper presents an overview of different studies examining the criteria for the selection of toys, parents' exposure to media pressure, and children's wishes emerging from the influence of commercials. Readiness of parents to get engaged in mutual play with their children is also examined, and their developmental importance is emphasized.
关键词：children's play; mutual play of children and parents; toy selection; stereotypes.
