期刊名称：International Journal of Management and Business Studies
印刷版ISSN：2231-2463
电子版ISSN：2230-9519
出版年度：2012
卷号：2
期号：2
出版社：Cosmic Journals
摘要：One of the major op tio ns currently employed by Nigeria in a bid to stimulating economic growth is tourism development. So far, government has committed stupendous volume of resources into the industry at this introduction stage. Though the sector has been launched by the federal government, as well as some state governments, the sector seems not to hav e created any reasonable impact, due to non adoption of marketing mix relevant in managing tourism. At this stage, effort should be made towards offering services capable of sati sfying tou rists' needs; prices of the services should be low to encourage trial and facilitate market penetration; tourism destinations should be established where potential customers could access needed services; serious awareness should be created and promotional activities intensified so that the industry and its services could be more popular
