期刊名称：International Journal of Management and Business Studies
印刷版ISSN：2231-2463
电子版ISSN：2230-9519
出版年度：2012
卷号：2
期号：4
出版社：Cosmic Journals
摘要：The purpose of this paper is to study the customers’ perception and satisfaction towards the mutual funds industries. The study utilized the survey approach. The sample consisted of 100 respondents. The study tries to find out that the expectations of customers towards the mutual fund companies and also whether the companies satisfy the customers’ expectations. For this purpose we use SERVQUAL Model to identify the gaps between the expectation and satisfaction level of the customers. This paper also tries to identify the factors which influence the satisfaction level of customers with respect to mutual fund companies. This study was limited to Chhattisgarh state only. Similar studies need to be carried out across different states to find out the real impact on investors satisfaction as well as their perception.
关键词：Customers’ Perception; Overall Satisfaction; SERVQUAL Model;Mutual Fund
