期刊名称：International Journal of Management and Business Studies
印刷版ISSN：2231-2463
电子版ISSN：2230-9519
出版年度：2013
卷号：3
期号：4
出版社：Cosmic Journals
摘要：Tourism has always been one of the admired modes of recreations for mankind. Instances of people traveling to places other than their home town or state or country to take a break from their routine lives have been common from centuries. The practice of pilgrimage in India is so deeply embedded in the cultural psyche that the entire subcontinent may actually be regarded as one grand and continuous sacred space. Contentment is an important aspect in any business success. However it becomes more important in case of service industries like tourism, hospitality and banking etc. In tourism, consumer contentment or discon tentment is a function of disconfirmation arising from discrepancies between prior Expectations and actual performance. Tourist contentment is one of the most discussed concepts in the field of tourism marketing and the sociology of tourism. In this paper we aim to determine the problems face by pilgrims in northern India most crowded holy place Shri Mata Vashno Devi, Jammu because providing basic facilities to the pilgrims would be single most important factor influencing the contentment
关键词：Tribulation; MICE; SWOT; Shri Mata Vaishno Devi. Pilgrims; ;Tourism
