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  • 标题:Impact of Globalization on Marketing of Durable Goods
  • 本地全文:下载
  • 作者:Dr. Sushil Pande ; Ashish Kumar Srivastava
  • 期刊名称:International Journal of Management and Business Studies
  • 印刷版ISSN:2231-2463
  • 电子版ISSN:2230-9519
  • 出版年度:2013
  • 卷号:3
  • 期号:4
  • 出版社:Cosmic Journals
  • 摘要:When we think of globalization, it brings to mind the image of rapidly expanding flows of goods, services, and capital across national borders. One day, it seems, our economies will become more global than they are national, just as in the past, regional economies seem to have lost out to national production networks. For many, this means that we will become more dependent on decisions and development processes co ntrolled from outside our nation-states. This research paper fits well with the state of empirical research, since trade statistics are readily available and it is relatively easy to track the evolution of trade in goods, whereas it is extremely difficult to measure location at an international scale. Markets for durable goods constitute an important part of the economy. In this paper I first briefly review the microeconomic theory literature on durable-goods markets, focusing mostly on their international markets. I then discuss a number of my own recent analyses concerning in durable-goods markets that mostly build on ideas in the larger literature
  • 关键词:Globalization; Consumer Durable Goods; Commercialisation
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