期刊名称：International Journal of Multimedia and Ubiquitous Engineering
印刷版ISSN：1975-0080
出版年度：2013
卷号：8
期号：6
页码：181-188
出版社：SERSC
摘要：Designing on-air promotion is very important role of communicate with target audiences within television network system. As competiton within the different television network as the role and importance of marketing plan in order to have a fixed the viewers. Moreover, it become more complex and need a variety of method of frameworks need to access toward of target audiences. Beside, on-air ptomotion change in broadcasting network system in order to keep rating of watching television program. It also directly influences not only television network positiong themselvesm, but also keep the target audiences. Therefore, this paper will focus on how on-air promotion works for tool of promotion in television netwokr system, and look at the structure of frameworks as design of communication methods
关键词：On-Air Promotion; Electronic Information; Communication
