期刊名称：International Journal of Multimedia and Ubiquitous Engineering
印刷版ISSN：1975-0080
出版年度：2014
卷号：9
期号：3
页码：129-134
出版社：SERSC
摘要：Korean pop culture or hallyu (the Korean Wave) refers to the phenomenon of Korean entertainment and popular culture causing a great sensation in the world with pop music, TV dramas, and movies. Over the last decade, Korea emerged as a new center for the production of transnational pop culture. However, an anti-hallyu movement is often rising in some parts of the world. In this regard, this study suggests that we should look back on the decade by analyzing the backlashes and achievement of hallyu to develop concrete ideas on how to consistently develop it. In order to do so, it is essential for the government to contribute to the progress of cultural exchange with countries where Korean pop culture is making inroads
关键词：Korean pop culture; the Korean wave; hallyu; anti-hallyu; entertainment ;business; K-pop; Korean drama
