摘要：The purpose of this conceptual paper is to propose a model to identify the effect of overall image on satisfaction and consequently on learning outcomes of international students. In particular, demographic is presented as a moderator variable. A literature review was conducted to identify the theoretical model based on the recognized variables. The paper provides a description of each variable and insights into overall image, satisfaction, learning outcomes, and demographic. The goal of the implementing overall image is to indicate the significant role of destination and university image in the learning outcomes of international students by mediating satisfaction. Another stream of this model is to indicate the role of demographic as a moderator variable between overall image and satisfaction. In addition, the practical implication of this paper extends to a new window for tourism management and universities in different countries involved in attracting international students. This paper makes a strong case for the collaboration of the tourism sector with the education sector to attain worldwide recognition and credibility to meet the wide ranging demands of international students. Finally, this study is one of the first to propose a model to evaluate the learning outcomes of international students as educational tourists
关键词：Destination Image; University Image; Satisfaction; Learning Outcomes; International ;Students; Educational Tourist
