文章基本信息
- 标题:YOUNG CONSUMERS` ATTITUDE TOWARD THE PRODUCTS THAT REPRESENT THE MAIN OBJECT OF CAUSE RELATED MARKETING CAMPAIGNS
- 本地全文:下载
- 作者:STREMTAN Filimon ; MIHALACHE Silvia Stefani
- 期刊名称:Revista Economică
- 印刷版ISSN:1582-6260
- 出版年度:2012
- 卷号:Supplement
- 期号:3
- 页码:394-404
- 出版社:Lucian Blaga University of Sibiu