In January, Evo Morales celebrated seven years in power, something that had already made him join the list of the longest governments in a history characterized by political and social instability. Despite the wearing of his administration, the Bolivian leade retains an approval rating of around 50%. To what does he owe this political strength, which, for the moment, shields him from any of his electoral opponents? This article, appealing to the figures and sociopolitical analysis, explains the economic, political, and social strengths of the Movimiento al Socialismo (MAS)in an economic context that would have been unthinkable a decade ago.