摘要：A few months ago, I came acrossan article in the New York Times onthe demise of Windows Live. Aquote in the article caught my eye:''brand-love research shows thatloved brands reflect and symbolizedeeply held personal values, suchas Apple does for creativity'' [2].The quote was from Rajeev Batra, aprofessor in the School of Businessat Stanford University, who writesand studies the concept of ''brandlove.'' What struck me was thestatement that ''loved brands re-flect and symbolize deeply heldpersonal values'' [2]. I alwaysthought the best-loved brandssymbolized power, like Ferrari; or''coolness'', like a Mac; or maybemade you feel fashionable, likeCoach handbags. ''Personal val-ues'' reminded me of libraries. Iwondered, ''Could libraries inspirebrand love
