摘要：This essay argues that the women with breast cancer face competing demands for visibility and invisibility. Although breast cancer has a long history, the disease and the women who have suffered from it have been concealed by the traditional medical model until the past half-century. Since then, activists have made breast cancer a prominent social cause. This struggle for visibility partially overcame the concealment of the disease. However, it has also reproduced the invisibility of breast cancer by substituting pinkproducts for signs of the disease and by failing to overcome the social pressures that dictate how women cope with the effects of treatment
