期刊名称：Arabian Journal of Business and Management Review
电子版ISSN：2223-5833
出版年度：2014
卷号：3
期号：7
出版社：Sohar University, Oman and American University of Kuwait
摘要：This research is based on descriptive -analytical type and our goal of this research is applied.The statistical population areSepahBank inAlborz Province, statistical sampleis customersand users of Internet bankingservices .In this studysamplingmethodissimple random sampling. The research modelis derivedfrom themodel ofChong et al(2008) andJuwaheer et al(2012).Inthisstudy,the effects ofthefivevariables,TRA, TPB, TAM,trust andsecurity, government support, and demographic variables hasbeenevaluatedon theadoption ofInternet bankingbeen bylinearregression,one-factor analysis of variance andtheSPSSsoftware.Findings show that Perceived Ease of Use, Perceived Usefulness,Subjective norms, behavioral intention, attitude, safety, trust and supportofthe governmenthaveinfluenceon theadoptionofinternet banking
关键词：Perceived Ease of Use; Perceived Usefulness; ;Subjective norms; ;behavioral intention; ;attitude; safety; ;trust and support;of;the government
