摘要：This study examined the multi-criteria assessment of four dairy products: “Pomursko mlejko” (Pomurje milk), “Lejko mleko” (light milk), “Fyto mleko” (Fyto milk) and “Posneto mleko v prahu” (dried milk). The research was executed by using a multi-criteria methodology, DEX, which was complemented by an econometric analysis for light milk to estimate the trends in production and consumption before analyzed dairy products were implemented on the market. DEXi computer program results indicated that all analyzed milk products were ‘above average’. The econometric model was applied to examine changes in the demand for low-fat milk (light milk). Empirical results showed significant consumer re¬sponse to the increase in the prices of low-fat milk demonstrating income elasticity (1,15 unit).
