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  • 标题:Materialism, narcissism and the attitide towards conspicuous consumption
  • 本地全文:下载
  • 作者:Velov Branko ; Gojković Vesna ; Đurić Veljko
  • 期刊名称:Psihologija
  • 印刷版ISSN:0048-5705
  • 电子版ISSN:1451-9283
  • 出版年度:2014
  • 卷号:47
  • 期号:1
  • 页码:113-129
  • DOI:10.2298/PSI1401113V
  • 出版社:Društvo psihologa Srbije
  • 摘要:

    Conspicuous consumption (purchase of expensive goods and services in order to visibly demonstrate buying power) is a frequent and widely spread type of consumer behavior. Besides its economic dimension, conspicuous consumption certainly also has its - for now under studied - psychological dimension. So far, it has been reported that positive attitude towards conspicuous consumption is associated with conformity, high esteem of authority, social anxiety, Machiavellism, and ruthless self-advancement. In this study, using a sample of 272 high school students (aged 16-18) we studied predictive relationship between narcissism and materialism, and the attitude towards conspicuous consumption. The data indicated that materialism was a significant predictor of the attitude towards conspicuous consumption, quite in line with some previous research. In spite of a significant correlation between narcissism and materialism, narcissism was not a significant predictor of the attitude towards conspicuous consumption. Thus, this study has widened nomological network of the attitude towards conspicuous consumption and clearly delineated two seemingly similar psychological constructs: materialism and the attitude towards conspicuous consumption.

  • 关键词:conspicuous consumption; materialism; narcissism
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