期刊名称：American Journal of Industrial and Business Management
印刷版ISSN：2164-5167
电子版ISSN：2164-5175
出版年度：2014
卷号：4
期号：1
页码：45-50
DOI：10.4236/ajibm.2014.41008
出版社：Scientific Research Publishing
摘要：The growth of the network data is beyond the processing capacity of the
existing IT infrastructure. At the same time, “big data” is also a major influence on consumer’s behavior. C2C e-commerce consumption pattern
is experiencing a vigorous development time of the electronic commerce in
China. Because of its low threshold of setting up a shop which is occupying
less money, low operating costs and obvious price advantages,
low-income groups are welcome to this pattern. In case, this article analyzed
the influence from five aspects: consumer behavior in security system,
information search, recommendation system, credit system, virtual experience.
