期刊名称：American Journal of Industrial and Business Management
印刷版ISSN：2164-5167
电子版ISSN：2164-5175
出版年度：2014
卷号：4
期号：1
页码：51-57
DOI：10.4236/ajibm.2014.41009
出版社：Scientific Research Publishing
摘要：Marketing is part of our daily lives;
however, it has become much more sophisticated. With the advanced technology,
nowadays Internet marketing is one of the most powerful marketing channels. Google has recently come up with a
new algorithm, hummingbird, for all search results. It is designed more precisely to provide faster query results. This
will promote both content and inbound marketing. In this essay, I will expound
Google’s role in Internet marketing and how it promotes both content and
inbound marketing.
