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文章基本信息

  • 标题:Risk Decision Analysis of Commercial Real Estate
  • 本地全文:下载
  • 作者:Guodong Liu ; Xiuli Tang
  • 期刊名称:iBusiness
  • 印刷版ISSN:2150-4075
  • 电子版ISSN:2150-4083
  • 出版年度:2013
  • 卷号:5
  • 期号:3B
  • 页码:41-46
  • DOI:10.4236/ib.2013.53B009
  • 出版社:Scientific Research Publishing
  • 摘要:With the increasing of construction of logistics parks, it is essential for commercial real estate project to study on risk decision to avoid redundant and blind construction. Based on risk essence, the paper analyses the attitude of investment decision-makers on risk benefits. Finally, the paper improves the expected utility theory and applies the prospect theory to risk decision of commercial real estate project to provide scientific and objective basis for Project Investment Decision.
  • 关键词:Commercial Real Estate; Project Investment; Risk Benefit; Prospect Theory; Risk Decision
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