摘要：Based on consumer’s perspective,
according to Microsoft Usability Guidelines (MUG), evaluation system of independent-sales
B2C fashion website usability was
established.
Six independent-sales B2C fashion websites were
selected to be tested. The questionnaire results were analyzed by gray correlation
analysis, two-step cluster analysis and hierarchical cluster analysis, leading
to a usability classification and characteristic description, which indicated
the quality of usability of the selected fashion websites.
