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文章基本信息

  • 标题:Factors Influencing Consumers’ Online Repurchasing Behavior: A Review and Research Agenda
  • 本地全文:下载
  • 作者:Huaiqin Li ; Jinhwan Hong
  • 期刊名称:iBusiness
  • 印刷版ISSN:2150-4075
  • 电子版ISSN:2150-4083
  • 出版年度:2013
  • 卷号:5
  • 期号:4
  • 页码:161-166
  • DOI:10.4236/ib.2013.54020
  • 出版社:Scientific Research Publishing
  • 摘要:With the rapid development of E-commerce activities, it is of critical importance to identify the determinants of repurchase intention to both researchers and practitioners. This research attempts to explain the relationship between online shopping businesses and customers by testing the model incorporating the mechanisms of perceived value, satisfaction, and consumers’ repurchase intention.
  • 关键词:Customer Perceived Value; Satisfaction; Switching Barriers; Repurchase Intention
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