首页    期刊浏览 2024年06月17日 星期一
登录注册

文章基本信息

  • 标题:The Differentiated Pricing Strategy or Hotel under Dual-Channel Reservation Forms
  • 本地全文:下载
  • 作者:Xiaoyan Xu ; Rui Zhao ; Liang Xu
  • 期刊名称:Open Journal of Social Sciences
  • 印刷版ISSN:2327-5952
  • 电子版ISSN:2327-5960
  • 出版年度:2014
  • 卷号:2
  • 期号:4
  • 页码:352-358
  • DOI:10.4236/jss.2014.24039
  • 出版社:Scientific Research Publishing
  • 摘要:The modern information network environment largely changed consumer habits. Hotel Reservation way becomes increasingly diversified. By building the traditional and Internet booking ways’ demand functions which were linear in self- and cross-price effects and the hotel revenue function, we determine the optimal pricing strategy of the hotel’s Internet booking way. The effect of the optimal strategy is also discussed, and numerical simulation verifies that the optimal strategy can greatly improve the hotel revenue. All of the research propositions help hotel managers make deeper understanding of fixed room quantity’s influence on pricing strategies, and provide managers the basis of pricing strategy.
  • 关键词:Differentiated Pricing Strategy; Multi-Channel Reservation; Hotel Revenue Management
国家哲学社会科学文献中心版权所有