出版社：Indian Association of Preventive and Social Medicine, Gujarat
摘要：Village Health and Nutrition Day (VHND) is one of the key strategies for promotion of reproductive & child health. Because of comprehensive package of health and nutrition services, it is very challenging to convey all messages to the beneficiaries on the same time. It makes more sense to give extra emphasis on relevant key messages based on one chosen theme during VHNDs. To introduce the concept of thematic VHND, diarrhoea prevention and management was chosen as a theme. The convergent action plan and detailed guideline for implementation was developed and the implementation of the same was concurrently monitored. Thematic VHND was observed in 69% of the monitored sessions, in varying degrees, across the state. Based on the experience, it is feasible to conduct such sessions during VHNDs taking relevant themes and can be considered as an effective strategy for delivering health messages at mass level. Communication gap at various levels was the main reason for non celebration of thematic VHND and owning the programme by district managers was the most important reason behind the success of the initiative
关键词：Village Health and Nutrition ;day (VHND); Mamata Divas/ Mamata ;Abhiyan; Thematic; Gujarat
