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  • 标题:Strategien der deutschen und französischen Ernährungsindustrie und deren Auswirkungen auf die Wettbewerbsposition
  • 本地全文:下载
  • 作者:Weindlmaier, Hannes ; Floriot, Jean-Louis
  • 期刊名称:Journal of Food Distribution Research
  • 印刷版ISSN:0047-245X
  • 出版年度:2001
  • 期号:SUPPL
  • 出版社:Food Distribution Research Society
  • 摘要:Based on an analysis of selected determinants for the competitiveness and of strategies of the food industries the contribution illustrates similarities and major differences between the food industries of these two countries. It is shown that in both countries measures are necessary to further improve competitiveness. Important strategic means are the continuation of structural change, the strengthening of the position of co-operatives, a consequent orientation towards market developments and a stronger internationalisation.
  • 关键词:Food industry;food-retail trade;competitiveness;competitive strategies;internationalisation
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