首页    期刊浏览 2024年09月02日 星期一
登录注册

文章基本信息

  • 标题:Membership Segmentation: Issues and Strategies for Cooperatives and Group Marketing Institutions
  • 本地全文:下载
  • 作者:Brooks, Harvey G. ; McCann, Diane
  • 期刊名称:Journal of Food Distribution Research
  • 印刷版ISSN:0047-245X
  • 出版年度:2001
  • 期号:SUPPL
  • 出版社:Food Distribution Research Society
  • 摘要:This article examines the strategies that have been used by cooperatives and group marketing institutions dealing with differentiation of producers into distinct market segments. Based on a comprehensive study of significant agricultural cooperatives and group marketing institutions in Alberta, Saskatchewan, Minnesota, North Dakota, and South Dakota, the authors attempt to explain the rationale behind these strategies and to demonstrate the extent to which these strategies are used by cooperatives and group marketing institutions.
国家哲学社会科学文献中心版权所有