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文章基本信息

  • 标题:A NONPARAMETRIC TEST OF ADVERTISING'S EFFECTIVENESS
  • 本地全文:下载
  • 作者:Chalfant, James A. ; Eshel, Dafna M. Disegni
  • 期刊名称:Journal of Food Distribution Research
  • 印刷版ISSN:0047-245X
  • 出版年度:2001
  • 期号:SUPPL
  • 出版社:Food Distribution Research Society
  • 摘要:Nonparametric demand analysis uses axioms of revealed preference to test a dataset for compatibility with the hypothesis of stable preferences. Previous applicationshave tested for the presence of structural change using this approach. This paper showshow to include demand shifters such as advertising in the analysis. It is shown thatthe implied results for changes in tastes depend on restrictions on advertising's e.ects.
  • 关键词:advertising; promotion; revealed preference; nonparametric demand analysis;meat demand
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