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  • 标题:EXPERIMENTAL METHODS IN CONSUMER PREFERENCE STUDIES
  • 本地全文:下载
  • 作者:Fox, John A. ; Hayes, Dermot J. ; Shogren, Jason F.
  • 期刊名称:Journal of Food Distribution Research
  • 印刷版ISSN:0047-245X
  • 出版年度:1996
  • 页码:1-7
  • 出版社:Food Distribution Research Society
  • 摘要:Controlled experimental auctions can be used to elicit preferences for food products. We describe results from two series of experiments in which subjects revealed their willingness-to-pay for safer food. In one series, the risk reduction technology was not specified; in the other, it was identified as food irradiation. The results provide some evidence on the acceptability of food irradiation as a risk reduction technology.
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