摘要：The aim of this paper is to provide information on the impact of advertising on Australian pig meat consumption and welfare changes of pig producers from 1985 to 1997. A simultaneous model that links the production and marketing of pig meat and combines farm level market, retail market and export market of pig meat is established to estimate the relationship between advertising, consumption of pig meat and welfare of pig producers. The results from this research will be quite useful not only to pig producers but also to pork marketing agents. Producers will become clearer of their levy investment, the Australian Pork Corporation (APC) as the marketing agent may get some ideas on the best investment strategies for future marketing. The paper consists of six sections. The paper begins with a brief introduction to Australian pig industry. The second section is the review of previous studies in this area. The third section is the empirical model. The fourth section is the estimation and results. The fifth section is simulation results and the last section is the conclusion with implications for Australian producer investment strategies.
