摘要:The reluctance to adopt value-based pricing stems from a fundamental problem created by thesystem: increased revenue uncertainty and variability. The literature suggests that inconsistent carcasscharacteristics cause revenue variabili ty under grid pricing. The possibility that the grid pricingstructure, regardless of cattle quality variations, also causes revenue variability has been recognizedbut not fully analyzed. This study quanti.es the impact of grid variability over time, pen qualitydifferentials, and quality grade price discounts on average revenue per head for a pen of fed cattle.Grid pricing revenue results are compared to average pricing results. # 2001 Elsevier Science Inc.All rights reserved.