文章基本信息
- 标题：Measures of advertising success and the probability of purchase: the orange-juice example
- 本地全文：下载
- 作者：Lee, Jonq-Ying ; Fairchild, Gary F.
- 期刊名称：Journal of Food Distribution Research
- 印刷版ISSN：0047-245X
- 出版年度：1991
- 期号：SUPPL
- 出版社：Food Distribution Research Society
- 关键词：orange juice;advertising;probability to purchase
