摘要：Binomial and multinomial logit analysis is applied to data collected from question-naires to measure strategic intent in the food marketing industry. Questions wereframed based on data from the U.S. Department of Commerce's "County BusinessPatterns" reports and from best-practice studies. Question topics were placed into acompetitive strategy framework following the 1998 work of Porter. Results indicatea strategic focus on outbound logistics and market pricing at the direct value level.Indirect activities focus on human capacity and firm infrastructure, particularly ex-panding internationally. Firms are adopting information technologies as a competitivestrategy, and are doing so as part of a combined strategy to develop human assets.
关键词：food marketing; industrial organization; information technology; strategy
