摘要：Consumer resistance is a key barrier to the diffusion of genetically modified foods(GMFs). Several studies have shown that consumers in general have a negativeattitude toward GMFs. Through analysis of a survey conducted in Israel, we findconsumer attitudes toward GMFs to be context specific, differing based on theavailable alternatives. Consumers responded positively to genetically modifiedmeats when given the alternative choice of meats produced with hormones or dyes.We also address the importance of gender, education, and being religious on theconsumer's attitude toward GMFs. Both education and being religious have signif-icant effects on attitude, while gender does not.
