摘要：Analysis of data collected from a questionnaire survey of randomly selectedTennessee nursery businesses revealed that wholesalers and retailers differedsignificantly in their stated reasons for attending and participating in industry tradeshows. When controlled for business size (gross sales), wholesalers and retailersalso differed significantly in their perception of the usefulness of catalogs, news-papers, trade journals, trade shows, and radio to advertise nursery products andservices.
关键词：advertising channels; business operation size; Chi-square tests of inde-;pendence; nursery retail business; nursery wholesale business; strategic marketing;stratified random sample
