摘要:Suiza Foods has rapidly grown to become the largest company in the U.S. .uid milk industry. Thisteaching case is designed to familiarize students with the challenges which confront Suiza in its questfor further growth and, in turn, high profitability. Interviews with top executives describe the historyof Suiza as well as the rationale behind Suiza's strategies. Information is presented on both economicand financial trends so as to allow the student to assess Suiza's past, present and future performance.. 2002 Elsevier Science Inc. All rights reserved.
关键词:Fluid milk; Strategy; Mergers and acquisitions