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  • 标题:ISO 9000 -- A MARKETING TOOL FOR U.S. AGRIBUSINESS
  • 本地全文:下载
  • 作者:Capmany, Carlos ; Hooker, Neal H. ; Ozuna, Teofilo, Jr.
  • 期刊名称:Journal of Food Distribution Research
  • 印刷版ISSN:0047-245X
  • 出版年度:2000
  • 期号:SUPPL
  • 页码:41-53
  • 出版社:Food Distribution Research Society
  • 摘要:The relevance of the ISO 9000 series of quality management systems (QMS) for U.S. agribusinessis analyzed. Certified firms from several industries were surveyed to determine their before (ex ante)and after (ex post) perspectives of the QMS. Results for the agribusiness subsample are compared tothose for firms from other industries to determine if they behave differently. Anticipated marketingadvantages (increasing market share and providing access to new markets) of the QMS were criticalfactors that encouraged the pursuit of the certificate. The average cost to attain certification was$101.400 and to maintain certification was an additional $26,500 per year. . 2001 Elsevier ScienceInc. All rights reserved.
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